Monday, October 31, 2011

The Link between flowers and mood

The Link Between Flowers and Mood


Flowers have a bit of a reputation for brightening up the surrounding environment, whether it is an office or a blossoming field of color, but how much of an impact do flowers actually have on an individual’s mood? According to recent research conducted at Scotland's Strathclyde University, flowers can actually have a positive effect on the mood state of individuals who are surrounded by flowers. Additionally, the joyful effects of flowers are noticeable almost immediately.


The Value of a Smile

A multi-faceted nine month behavioral study observed the feelings and behavioral responses of recipients who were given flowers as gifts. There was a universal positive reaction to receiving flowers across all participants in all age ranges. Researchers were able to observe "true" smiles upon receiving flowers. True smiles are distinguished by the use of particular facial muscles which are not activated during "fake" or insincere smiles, and trained researchers can easily detect the difference between the two.

The study also featured a long-term exposure to flowers, which was reflected by an equally long-term positive change in mood. Some participants self-reported negative feelings, including depression, prior to receiving flowers and later indicated a change to more positive feelings after receiving a gift of flowers. Overall ratings of life satisfaction actually increased.


Strengthening Bonds

Those giving flowers also reported positive feelings. Additionally, results of the study indicate that giving and receiving flowers can play a critical role in cementing the bonds between different family members. The researchers examined contact maintained between family members before and after a flower-oriented transaction, and an increase in family contact was noted after flowers were given or received.

The study also focused on the interaction between participants and flowers in the home environment. Flowers were put on display in the participant's home in open and heavily trafficked areas, and long lasting positive feelings were noted in these participants. The study also focused on positive experiences that guests had while visiting the homes of participants keeping fresh flowers in areas open to guests, and these guests reported increased and long lasting feelings of sharing and comfort after visiting these homes.


Conclusion of Study

The conclusions reached by the researchers at Strathclyde University over the course of the nine month study support the integration of flowers into all environments, including the home, office, hospitals and clinics, and businesses. As an application, businesses could use floral arrangements to create more open and trustworthy impressions on clients. The results also support the previously suspected benefits of giving flowers to loved ones and significant individuals. The positive mood changes could benefit individuals in everyday life, grief, sickness, and a myriad of other situations. This could contribute to the reported benefits of "get well" and sympathy floral arrangements. The effects examined were nearly immediate and long lasting, and no negative effects were reported. Changes occurred in thoughts, feelings, and behaviors, meaning that flowers are an inexpensive and completely positive gift. Thanks to online ordering and easy access to local flower shops, using flowers to bridge family gaps and improve life satisfaction is easier than ever.

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